Who are the Lange Girls you ask?
Lange is a ski boot manufacturer. For decades, they have been producing posters of what basically back in the 50’s and 60’s were called “pin-ups”. Originally, they were just no-name models posing with Lange gear but the models became affectionately known as “Lange Girls”.
Here’s some of the old posters from the 70’s and 80’s.
Around 1990, Lange made a shift in poster strategy. Rather than nameless models, they started hiring Playboy models to exhibit their ware (some of you out there might recognize Pamela Anderson in one of the posters below).
Around 2007, Lange made another strategic shift in their modeling strategy. Two shifts, actually. First, they created a “Hometown Hotties” type campaign encourage real users of the products to send in photos applying to be a Lange Girl. Here are some of them:
Lastly, in addition to the Local Lange girls, in 2007, Lange also branched out and started hiring world class profession skiers to model their boots.
Here’s their choices:
2007 Resi Stiegler USA
2008 Julia Mancuso – USA
2009 Maria Reisch – Germany
2010 Manuela Moelgg – Italy
2011 Audrey Bourbannais – Canada
2011 Dominique Gisin – Switzerland
2012 Federica Brignone – Italy
2013 Lara Gut – Switzerland
2014 Tina Maze – Slovenia
What’s amazing about this collection of Lange girls (outside of their beauty of course) is how many of them will be competing in Sochi. Training for the Alpine events began today and, over the next 2 1/2 weeks you can expect to catch Resi Stiegler (USA), Julia Mancuso (USA), Maria Riesch (Germany), Dominique Gisin (Switzerland), Frederica Brignone (Italy), Lara Gut, and Tina Maze on the slopes.
And even better, several of them will be featured in Oglympic spreads of their own.